BackHug Robotic Back Therapy - 90 min session
New to this therapy? Use code FEELGOOD for 50% off your first session. Applies to bookings or gift purchases.
Your shoulders are up round your ears. Your lower back has spent the week in a desk chair, a car seat or on the sofa. You keep meaning to book a massage and never quite do. This is the shortcut.
BackHug is the robotic back therapy bed that recovery clubs, gyms and sports teams are installing, and it is now at PURE Lothian Road in Edinburgh. You lie back fully clothed. Twenty-six robotic fingers press and roll their way up your spine, from your neck to your lower back. Your legs float up on a zero-gravity rest. The bed warms beneath you. And you hold the controls.
An hour later you stand up taller, looser and lighter than you have felt in weeks.
What happens on the bed
Twenty-six robotic fingers. Human-sized fingers sit beneath the padded surface. They work the joints and muscles either side of your spine, from the neck and upper back down to the lower back, and round the shoulder blades. Firm, rolling, rhythmic pressure, exactly where your back holds the week.
A back scan first. Before the fingers start, BackHug scans your back and maps the shape of your spine, so every pass follows you, not a template.
Zero-gravity legs. A 90° leg rest lifts your knees and calves, so your lower back sinks into the bed and lets go.
Warmth from below. The surface heats up and stays warm the whole way through. Heat plus pressure is the combination that makes a stiff back melt.
You are in charge. The BackHug app lets you set strength, speed, heat and the areas you want to focus on, with more than 2,000 combinations. There is even a setting that keeps one side gentler than the other. Want it firmer between the shoulder blades? Tap. Want more warmth? Tap.
Fully clothed, hands-free. No robe, no oil, no small talk. Only the neck section touches bare skin, and no one touches you at all.
Prices
| Session | Price |
|---|---|
| BackHug, 60 min | £75 |
| BackHug, 90 min | £90 |
PURE Lothian Road is open 7 days a week and late, so you can fit it in before work, after the gym or on your way home.
Everything you need to know about BackHug robotic back therapy at PURE
BackHug Stats
80% of adults experience back pain at some point in their lives
29% reduction of back stiffness and tension in first 10 minutes
Up to 44% reduction in stiffness for measurable relief
91% of users give BackHug 5 stars on Trustpilot
2,000+ personalisation options via the app
Key Benefits
Loosens a stiff back – Firm, rolling pressure from 26 robotic fingers works either side of your spine, from neck to lower back.
Warmth from below – The bed heats up and stays warm all session. Heat plus pressure is what makes a stiff back melt.
You set it – Strength, speed, heat and focus areas in the app, with more than 2,000 combinations.
Fully clothed, hands-free – No robe, no oil, nobody touching you. Lie back and switch off.
How BackHug Works
1. Zero Gravity Positioning
The ergonomically designed leg-rest lifts your legs to a 90° angle, taking the weight off your spine and allowing your back to fully decompress. This relieves pressure from joints and muscles so the robotic fingers can reach deep tissue for lasting relief.
2. Human-Sized Robotic Fingers
Each of the 26 robotic fingers is precisely engineered to mobilise spinal joints, replicating expert physiotherapy techniques for consistent, targeted treatment without fatigue or variation.
3. Real-Time Controls
Adjust every part of your session through the app—including speed, strength, heat, and focus areas—so the treatment responds exactly to how your back feels.
4. Back Scanning
Before your session begins, BackHug scans your spine to map your unique shape, automatically tailoring treatment for your body.
5. Tension Tracking
BackHug measures spinal tension before and after every session, giving immediate feedback on how your body responds. Over time, you can track progress and make informed decisions about recovery, posture, and long-term back health.
*Based on 2025 independent clinical study
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