PURE Birmingham NEC

Located within Hilton Birmingham Metropole

National Exhibition Centre, Pendigo Way, Marston Green, Birmingham B40 1PP

Monday: 10:00am - 7:00pm
Tuesday: 10:00am - 7:00pm
Wednesday: 10:00am - 7:00pm
Thursday: 10:00am - 7:00pm
Friday: 10:00am - 7:00pm
Saturday: 10:00am - 7:00pm
Sunday: 10:00am - 7:00pm

Call 0330 232 1888

Get directions

Spa Facilities

Day spa: 3 spa treatment rooms, sauna, pool, steam room, indoor jacuzzi & changing facilities. (Facilities included with treatments that are 60 minutes or longer)

Beauty: Manicures, Pedicures & Waxing

Free parking

Exclusive Spa Packages

Spa & Afternoon Tea for 2

Our Unwind Spa Package for 2 includes a 40-minute Spa Treatment and Afternoon Tea.

£180 for 2 people

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Overnight Spa Break for 2

This spa break includes an overnight stay for 2 as well as a 40-minute treatment each. Your package also includes breakfast the following morning.

£320 for 2 people

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PURE Deluxe Facial - 40 min Treatment
PURE Mix & Match Package - 90 min Treatment
from £140.00
PURE Relaxing Massage - 60 min Treatment
from £105.00
PURE Secret Indulgence package - 120 min Treatment - Pure Spa & Beauty
PURE Secret Indulgence package - 120 min Treatment
from £175.00
PURE Swedish Massage - 60 min Treatment
from £105.00

From our customers


Excellent service. Tasha and Una’s facials for my daughter and I were perfect. Thank you

Dr Sarah Robinson

Nicest massage I have ever had and I regularly have them many thanks

Adam Givens

Great pool and massage jets

Joanne Burley

Learn more about our spa at Hilton Birmingham Metropole

PURE Spa & Beauty is situated within the Hilton Birmingham Metropole Hotel. It is located at the National Exhibition Centre which is surrounded by an array of activities, making this a prime location for the perfect day out. This includes shops, restaurants, bowling, cinema, a music/sports event arena and so much more!

We are easily accessible by car, train, bus and even plane! Located just off the M6 Motorway and within close proximity to Birmingham International Airport & Railway Station

Our team here at PURE bring a wealth of experience and knowledge and stepping into our tranquil haven will leave you wanting more. Our aim is to provide our clients with the ultimate spa journey leaving you feel relaxed, de-stressed and reenergised.

Here at PURE Spa & Beauty our philosophy is simple... to combine essential spa and beauty treatments for time-starved individuals.