Wellness Journal: What Is Skin Flooding? The Hydration Trend Everyone’s Talking About
Wellness Journal: What Is Skin Flooding? The Hydration Trend Everyone’s Talking About
You’ve heard the buzz. Skin flooding is the latest hydration trend soaking the beauty world. But let’s cut through the noise—what is it, does it actually work, and can you do it with natural, oil-based skincare?
Short answer: Yes, yes, and absolutely yes.
At PURE Spa UK, we’ve been championing hydration rituals like this for years—long before it had a hashtag. Skin flooding is all about layering hydrating products in the right order, then sealing everything in with nourishing oils that your skin loves. No fillers, no fluff—just skin that feels calm, dewy, and alive.
What Is Skin Flooding?
In simple terms, it’s a layering technique. You drench the skin with moisture (think: spritzes, serums, lightweight hydration), then seal it all in with a barrier-protecting oil. It hydrates deeply, supports your skin barrier, and helps reduce sensitivity, dullness and fine lines.
It’s the skincare version of giving your skin a tall glass of water—followed by a cosy blanket to lock it in.
The PURE Routine for Skin Flooding
Let’s show you how to do skin flooding the PURE way—with 100% natural, oil-based skincare that works with your skin, not against it.
Step 1: Start Damp
Flooding works best on freshly cleansed, slightly damp skin. We love starting with our PURE Clean & Glow Cleansing Oil—a gentle oil cleanser that melts away makeup and grime without drying your skin. It sets the stage for everything that comes after.
Step 2: Mist for Hydration
Apply a few spritzes of our PURE Refresh & Revive Face Spritz—a hydrating, cooling mist packed with botanical extracts. It helps prep your skin and provides the first layer of moisture.
Step 3: Layer a Serum
For a targeted boost, apply PURE Regenerate & Boost Eye Serum under the eyes. It’s lightweight, packed with antioxidants and soothing botanicals, and adds a lovely silky layer to the ritual.
Step 4: Seal It With Oil
Here’s where the magic happens. Lock in all that juicy hydration with one of our powerful natural face oils:
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PURE Calm & Nourish Face Oil – deeply hydrating and calming, perfect for sensitive or dry skin
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PURE Regulate & Clear Face Oil – balances oilier skin types while still locking in moisture
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PURE Organic Cold-Pressed Rosehip Face Oil – rich in essential fatty acids and a go-to for glow
Want to take the ritual body-wide? Use the PURE Calm & Nourish Body Oil or PURE Organic Rosehip Body Oil to soften skin, smooth dry patches and leave you feeling absolutely radiant.
Bonus Tools for the Ultimate Skin Drench
You can also build skin flooding into your full-body rituals with:
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PURE Organic Coconut Oil – a multitasking wonder for body, hair, or extra dry skin
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PURE Unwind Massage Oil or PURE Soothe Body Oil – spa-quality blends for moisture and mood
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PURE Ice & Glow Gel – for an instant cooling effect that hydrates and revives tired skin
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PURE Himalayan Bath Salts – because why not start the hydration ritual in the bath?
Final Thoughts: It’s Not Just a Trend—It’s a Return to Ritual
At PURE, we believe skin care should feel as good as it works. Skin flooding is more than a trend—it’s a reminder to slow down and honour your skin with layers of love, not harsh actives and synthetic shortcuts.
And with our range of 100% natural, oil-based skincare, you’ve got everything you need to flood your skin with hydration, nourishment and good vibes—every single day.
✨ Shop the full PURE Skincare collection here and start your skin flooding ritual today.
