How the World’s Richest 1% Invest in Their Wellness

When you think of the world’s wealthiest people, you’re probably not imagining them queuing at the pharmacy or chugging supermarket multivitamins. No, the 1% are flying private to clinics in Switzerland, soaking in infrared saunas before lunch, and chilling (literally) in custom-built cryotherapy chambers.

But here's the good news: you don’t need a billion-dollar bank balance to access the wellness tools they swear by. Many of the therapies favoured by CEOs, celebrities and biohacking billionaires are becoming more accessible, more local and—dare we say—more normal.

Which means you can upgrade your wellness routine without needing to sell your soul or your sofa.

Here’s how to actually invest in your health like the 1%, minus the smugness.

Hyperbaric Oxygen Therapy (HBOT): The Ultimate Recharge

We call it the wellness world’s best-kept secret—but not for long. HBOT floods your body with oxygen in a pressurised chamber, accelerating healing, boosting brain clarity, and making you feel like you’ve just had a week’s holiday (without the jet lag). Top athletes and Silicon Valley execs use it to stay sharp and recover fast. 

Try HBOT at PURE Spas across the UK - learn more here

2. Red Light Therapy: Glow Like You Mean It

Forget filters—this is the real glow-up. Red Light Therapy uses low-level wavelengths of light to target everything from tired skin to inflammation and even mood. It’s science-backed, non-invasive and gloriously low-effort. This one’s a staple in any high-performance wellness routine.

This thera py is available at our Rose Street, Union Square, West Nile Street, Lothian Road, Harbour Club, Coventry and Bristol locations. 

Check out Katie's, LED Light Therapy Journey here 

And Pheobe's LED Glow UP Here.

3. Cold Therapy: Powerful, Proven

Cold water plunges, cryotherapy chambers, or even just braving a freezing shower—there’s a reason the wellness elite love the chill. Cold exposure improves circulation, lowers inflammation and gives you an endorphin hit that’s better than coffee. It’s uncomfortable, sure. But so is burnout. Choose your hard!

Book cold water therapy at PURE Spa (available in Edinburgh and Aberdeen)

4. Sleep Management: The Silent Power Move

Rich people love to talk about hustle. Really rich people talk about sleep. Because the truth is, nothing sabotages your health faster than poor sleep—and nothing sharpens your focus and energy more than getting it right. Think: blackout curtains, blue light blockers, magnesium before bed, guided meditations. Treat your sleep like an investment. It pays dividends.

5. Movement as Medicine

Personal trainers, Pilates studios, barefoot beach runs... the 1% don’t exercise just to look good. They move because it boosts mood, metabolism and mental clarity. Staying active doesn’t have to mean a luxury gym membership. Walk. Dance. Stretch. Lift. Find something that feels good—and do it consistently. Your future self will thank you.

6. A Diet That Works For You

No shade to green juice, but wellness isn’t about trends—it’s about nourishment. The world's healthiest people eat food that fuels their body, brain and mood. That might mean whole foods, smart supplements, blood sugar balance, hydration, and yes, the occasional glass of red. Want to eat like the elite? Start by eating like you love yourself.

Here’s the truth: The 1% don’t just invest in stocks or start-ups. They invest in their health—early, often and unapologetically. But you don’t need a yacht or a biohacker’s lab to do the same. Start where you are. Use what you have. Build from there.